about pinkabella

When asked the question how long have I been baking, the truth is for as long I could recite the alphabet. My love for baking began with my grandma and mother, who always baked homemade goodies from scratch. I started out thinking a cupcake company which catered to special events would be a great idea. Little did I know, the requests for daily cupcakes would become a regular occurrence, which inspired me to open a cupcake bakery. I love anything cute and my SWEET love for cute little cakes and cupcakes is the passion that drives me. Besides… cute doesn’t need a reason, so celebrate any occasion without needing an occasion at all!

A family picture of the whole Engberg family

My cupcake obsession began when I was a little girl and I dreamed of beautiful cakes and cupcakes, but my bigger dream was birthday parties and weddings. I have always looked for reasons to celebrate - to throw a party. When I was in college I would go home for weekends to bake and then bring goodies back to have parties in my dorm room. When I “grew up” the parties evolved to quite a larger scale, throwing wedding and baby showers for friends, large Christmas parties and many birthday parties. When we adopted our first daughter I lived and dreamed planning her birthday parties often thinking of themes two years ahead. Later when we met our soon-to-be-adopted children from Guatemala, I was heartbroken to learn they had never had a birthday party. I could not wait to get them home to throw them great parties. When my kids entered school I realized that there were many children who could not bring treats to school on their birthday so I decided cupcakes were something I could do.

So my cupcake passion was reborn…dreaming once again of cupcakes only now I dream of building something out of my passion, being able to use proceeds from our sales to give back as well as having already donated over 30,000 cupcakes to schools and foundations. I live in Kirkland, Washington with my husband Doug and four adopted children, Gabe, Tycie, Jazzmyn and Mia. The story of my children inspire me every day, and they are the reason I feel so passionate about children all around, here and abroad.

Doug and Margo Engberg smiling together

Learn about some of our partners

Rainier Athletes

A mentorship-driven nonprofit championing the potential of underserved youth in Bellevue through one-on-one mentorship, self-discovery, and access to opportunity both in and out of the classroom.

Jubilee Reach

A Bellevue-based organization bringing healing and transformation to students and families in need through tutoring, ESL classes, food assistance, school partnerships, and community programs.

Atlas Free

A global anti-sex trafficking nonprofit that resources and connects a worldwide network of organizations working to free victims, restore their futures, and dismantle the business of exploitation.

Lake Washington Schools Foundation

A nonprofit that raises funds and mobilizes community resources to support the well-being, learning, and success of students across the Lake Washington School District.

King's Schools

An independent Christian school in Shoreline, Washington, serving preschool through 12th grade with rigorous academics, vibrant arts, and competitive athletics rooted in a Christ-centered community.

Run to Win

A faith-based outreach using sports camps and chaplaincy programs to create a safe, uplifting community where youth in the Greater Puget Sound area experience the love and hope of Jesus.

Bellevue Young Life

A local chapter of Young Life dedicated to introducing Bellevue-area youth to Jesus Christ and helping them grow in their faith through authentic relationships and community.

Snohomish Valley Young Life

A Christian outreach ministry building genuine relationships with middle and high school students in the Snohomish Valley to share the love and hope of Jesus.

Boys & Girls Clubs of Bellevue

A youth development organization offering before and after school care, summer camps, athletics, and teen programs to help young people in the Bellevue area reach their full potential.

Stronger Families

A nonprofit dedicated to providing life-changing relationship skills and wellness support to military, veteran, and first responder families so they can thrive at home and on the job.

Bellevue Christian School

An independent, nondenominational Christian school serving preschool through 12th grade, nurturing students' academic achievement, spiritual growth, and character in a caring community.

Acres of Diamonds

A nonprofit providing holistic support, safe housing, counseling, and life-skills training to homeless mothers and their children as they rebuild their lives.

YMCA

A community nonprofit offering youth programs, health and fitness services, and family support initiatives.

World Vision

An international Christian humanitarian organization focused on child well‑being, disaster response, and community development.

World Concern

A humanitarian organization delivering relief, development, and transformational programs in vulnerable communities around the world.

Vision House (Jacob's Well)

A nonprofit providing housing, case management, and support services to families experiencing homelessness.

United Way

A global community‑impact organization mobilizing resources to improve education, health, and financial stability.

Susan G. Komen for Cancer Research

An organization funding breast cancer research, education, and advocacy.

Seattle Pacific University

A private university offering undergraduate and graduate programs with a focus on liberal arts and professional studies.

Seattle Children's Hospital

A leading pediatric hospital dedicated to specialized care, research, and community health.

Rwanda Partners

A nonprofit focused on education, economic development, and community empowerment initiatives in Rwanda.

Rose Hill Elementary PTA

A parent‑teacher association that provides enrichment and community support for students and families of Rose Hill Elementary.

Redmond High School, Mustang Athletics

Athletic programs and booster support for Redmond High School student athletes.

Redmond Fire Foundation

A community nonprofit supporting the Redmond Fire Department in safety outreach, education, and equipment needs.

Olive Crest

A child welfare and anti‑trafficking organization that provides foster care, mentoring, and family support services.

Eluna (Moyer Foundation)

A nonprofit focused on supporting seriously ill children and their families through care programs and financial assistance.

Medical Teams International

Provides medical and humanitarian aid worldwide, including disaster response and health programs.

Northshore Fire Foundation

A nonprofit that supports Northshore area firefighters and community safety initiatives.

Northlake Young Life

A local chapter of Young Life focused on building relationships and mentorship with middle and high school students.

Make‑A‑Wish Foundation

A nonprofit that grants life‑changing wishes to children with critical illnesses.

Lake Washington High School Kang Football Association

A community group supporting football programs and activities at Lake Washington High School.

Humane Society

Animal welfare organizations dedicated to sheltering animals, promoting adoption, and providing education and community services.

Hopelink

A regional nonprofit offering housing support, food assistance, employment services, and more to families in need.

Girl Scouts

A global girls’ leadership organization focused on confidence, skills building, and community service.

Friends of Orphans

A faith‑based nonprofit providing education, community support, and care to orphans and vulnerable children worldwide.

The Food Lifeline

A hunger‑relief organization that rescues and distributes food to communities across Washington.

The First Tee - Greater Seattle

A youth development organization using golf to teach life skills, character, and healthy habits.

Families Of Effective Autism Treatment (FEAT)

A parent‑led nonprofit that offers information, support, and advocacy for families of children with autism.

Eastside Academy

A 501(c)(3) nonprofit alternative high school in Bellevue that supports students through personalized education, counseling, and life‑skills programs.

American Cancer Society / Seattle Rock n Roll

A nationwide nonprofit dedicated to ending cancer through research, advocacy, education, and support programs (the Rock n Roll marathon often supports their fundraising).

City of Redmond, Teen Programs

City‑run community programs providing activities, resources, and safe spaces for teens in Redmond, WA.